After attending a workshop on how to write and sell a Hallmark movie, filmmaker John Wilson tries to use the same formula to sell a documentary about concrete.

After attending a workshop on how to write and sell a Hallmark movie, filmmaker John Wilson attempts to utilize the same commercial formula to create and sell a documentary about the history of concrete. The project evolves into a humorous and philosophical exploration of urbanism, the built environment, and the mundane textures of American life. -PHOTON FILMS

Doors Open 30 Minutes Before Showtime.